To recognise Breast Cancer Awareness Month – also known as #Pinktober – Roberts Constructions participated in fundraising and awareness activities on all our jobsites in the UAE.
In partnership with the Al Jalila Foundation, which is a member of the Mohammed Bin Rashid Al Maktoum Global Initiatives, we developed ideas to fundraise and increase awareness amongst our team.
Pinktober has become a global movement present in the UAE and around the world with the pink ribbon symbolising hope for all women diagnosed with the disease.
“Pinktober began as a few people in our company spreading the message about breast cancer, but it turned into all of our job sites in the UAE supporting and donating to this worthy cause,” said Vanessa Sarkis, Design and Development Manager, Roberts Constructions.
“Our aim is to encourage our Roberts women and all other women to seek early detection of this disease. Our campaign included informative flyers highlighting the symptoms and causes of breast cancer. We also flew banners on our cranes on different job sites to show our support for this valuable cause.
“We held bake sales on our projects an in our head office in Dubai to raise funds to donate to Al Jalila Foundation,” she said.
Roberts Constructions is hoping to make #Pinktober an annual event.